East London-based Afro-fusion collective NSG collaborates with pioneering UK rapper Giggs for their catchy new single ‘Nyash’.
Fusing their signature sound of laidback Afrobeats with UK and US Hip-Hop and R&B and tropical Caribbean influences – which has helped them to garner a staggering amount of streams across their tracks and visuals and earned them a UK Top 10 and a slew of Top 40 hits – along with Giggs’ inimitable flair and unparallel bars, the 4play-produced ‘Nyash’ is set to be the next huge party hit in functions across the globe.
Speaking on the new single, ‘Nyash’ this is what NSG had to say:
“The song features the Landlord Giggs, and was made by one of our own … the legendary producers, 4Play.”
The single comes ahead of their forthcoming NSG Euro Tour, which commences on November 7th in Sweden and sees them taking their explosive, one-of-a-kind stage performance through to Belgium, Netherlands, Germany, France, Ireland, and Denmark.
Best described as a brotherhood, members Kruddz, Mxjib, Mojo, OGD, Dope and Papii Abz dominated 2021 with the release of their Headliner EP which featured stellar collaborations with Mist, Patoranking, and long-time collaborator JAE5, their sold-out ROOTS AFRICA TOUR and showstopping performances of their summer smash hit ‘Petite’ – including last year’s MOBO Awards.
Already consistently bringing major heat to the UK underground scene before bursting into the mainstream with their 2019 summer hit ‘Options’ and a subsequent string of infectious releases including ‘OT Bop’, ‘Lupita’ and ‘Kate Winslet’. Building on their runaway 2020 successes – including the pinnacle release of the mixtape ‘Roots’, making history as the first act to hit the #1 spot on the Official Afrobeats Chart, winning ‘Visual of the Year’ at the return of the MOBOs, as well as the impactful launch of staple The Area Bar in Accra, Ghana – NSG continue to strive to shine in their own lane while pushing forward the Afro-inspired cultural scene they have passionately helped to pioneer.
Confirming their plans for global domination, NSG says, “we’re not looking at a United Kingdom thing, we’re looking at a global thing“– and with more new music set to be released in the coming weeks, they are well on their way!
Watch ‘Nyash’ below: