Award-winning hip-hop artiste, M.anifest has been announced as the brand ambassador for Absa Bank Ghana. The news comes ahead of its rebranding to Absa Bank Ghana Limited on Monday, February 10th. A statement by the bank indicated their excitement to have M.anifest as the face of the brand.
Marketing and Corporate Relations Director at Barclays Bank Ghana, Ms. Nana Essilfuah Boison noted that “as a forward-looking bank deeply rooted in Africa with global connectivity and a passion for excellence, we are excited to be associated with M.anifest, who exhibits and exudes similar characteristics and passion. As we become Absa, we are not only building on our 100-year heritage in Ghana, we are also one of Africa’s top three largest banks, backed by a large capital base and strong balance sheet with a commitment to connect people’s dreams with financial opportunities,” she added.
On his part, M.anifest said, “It’s an absolute thrill to be brand ambassador for Absa, a forward-looking bank with a global scale. My career has led me on a path of upholding global standards of excellence whiles maintaining local relevance. I believe Absa represents this on a higher scale in banking, thus the synergy is seamless. I’m looking forward to this new chapter in which together we bring more value and unique solutions to individual Ghanaians and Ghanaian businesses.”