British-Mauritian singer-songwriter Lavaud is out with a stunning music video for her new single ‘Oh My’.
The first release off UK Independent label and original content studio PRMISE LAND, featuring Nigerian Afrobeats king Reekado Banks.
The video was unveiled via Lavaud’s YouTube channel today, Wednesday 10th March, and caps off an amazing release for the single, which has been crowned Dotty’s ‘new find’ of the week on her Apple Music radio show this week, as well as Ebro’s top selection on his Apple Music ‘Discovered’ show this Thursday 11th March, in addition to its premiere last week on Robert Bruce’sCapital Xtra show.
The vibrant official video, shot in Jamaica by Nigerian-British Director Christina Nwabugo, who has previously shot videos for Chronixx, Jords and Benji Flow, is known for her deep cinematic textures and rich, emotive, work as we see Lavaud seduce a love interest and entice viewers with her slick choreography across several incredible backdrops.
With passion and intimacy at its heart, ‘OhMy’ is a sensual, Afro-tinged R&B jam that sees 26 year old Lavaud (pronounced “La-Vo”) demonstrate her slick linguistic prowess as she effortlessly switches between English and French.
Produced by Nigerian Producer Tuzi (Omah Lay, Reekado Banks, Iyanya), the track marks the first single released from her forthcoming debut EP, a body of work that showcases her Afro-infused, alternative sound, with more details to be revealed soon.
“Oh My is about prayers coming true when you discover real love, there’s a point when we cross past infatuation and fall deep into love, this connection and dedication to someone special is so spiritual. Lavaud explains; ”I wanted to capture that freedom in a way that made people relate but also feel good when they hear it.”
To coincide with the release of ‘Oh My’, Lavaud has also collaborated with British-Nigerian fashion designer Tokyo James on a limited edition #OHMYTOKYOJAMES collection, kicking off with the “Pepper” Bag which was unveiled in a fashion film directed by PRMISE LAND Studios last week on Tokyo’s Instagram here.
Hailing from Hackney, East London, Lavaud cites the likes of Celine Dion, Mariah Carey, Aretha Franklin and Beyonce as inspirations for her sound. She received recognition from the MOBO Awards ‘Next Up’ for single ‘Pictures’ before scoring a US ‘Top 20’ urban radio hit with ‘Deep’ and, more recently, dropped ‘In This Room’ – an acoustic single that she wrote, produced and recorded from her bedroom during lockdown that was playlisted by YouTube Music, Apple Music and Tidal amongst others.
A stunning collaboration between two genuine talents, ‘Oh My’ sees Lavaud kick off the new year in an exciting fashion.