Davido’s “Unavailable” featuring South African act Musa Keys has set a new record as the first Afrobeats song released this year to hit the 50M stream mark.
The Afrobeats superstar’s smash hit, “Unavailable,” from his Timeless Album, has taken the music world by storm, breaking records and winning hearts worldwide.
This feat however comes as no surprise as the song was listed when Spotify announced its annual Songs of the Summer predictions. The Digital Streaming Platform’s official Songs of Summer predictions are based on a number of factors, including streaming numbers, current trajectory and future forecasting from its global curation team. 50 million streams in 3 months is very impressive and Davido hopes to cross the 100 million landmark soon too.
The success of “Unavailable” is however not limited to digital streams. The song has also made waves in the UK, selling over 100,000 units and edging closer to a coveted silver certification. The song is also set to hit the US Urban Radio on July 25th.
But what’s the secret behind “Unavailable’s” massive success? Well, it’s not just the amazing talent of Davido and Musa Keys. The artiste and his management team have been working tirelessly, strategically promoting the song on various platforms. The song’s popularity initially skyrocketed with the help of a TikTok dance challenge initiated by Davido himself!
Yes! Davido has been unapologetically proactive in promoting his latest work on social media. Shortly after dropping his album, “Timeless”, he boldly declared his intention to keep hustling and promoting his songs vigorously, likening it to hawking water on the streets.
OBO tweeted; “U be Artist and u Dey form ‘I no dey post’ … nah u know imma hawk my shit like pure water!”
With such dedication and passion, it’s no wonder Davido continues to dominate the charts.