Davido has shown off his newly acquired neck chain in celebration of the success of his ‘Timeless’ album.
Artists often seek to immortalize their creations through symbolic pieces, serving as a perpetual reminder of their career milestones. CKay marked his “Sad Romance” project with a bespoke neckpiece, while Rema earlier did the same for his “Rave and Roses” album. Adding to this tradition, Davido recently embraced the trend by celebrating the impact of his transformative “Timeless” album with a custom-made chain.
Only a few days ago, Davido excitedly hinted at his acquisition of a special memento for his “Timeless” album, sharing his enthusiasm through a tweet that read, “Timeless piece being delivered tomorrow right in time for 2nd phase of tour!! … spent bout half a million £ on it … God is Good.”
Crafted by London’s Local Kettle Brothers, the necklace epitomizes the album’s essence with its intricate ‘timeless hourglass’ design, intricately adorned with handpicked diamonds and enclosed with diamond dust. Valued at over five hundred pounds, the breathtaking masterpiece is an embodiment of Davido’s unique style. It symbolizes the “Timeless” album’s greatness, impact, and enduring worth.
Davido took to social media to unveil the necklace, writing: “Turned sand to 💎⏳.” The post swiftly gained viral traction, garnering praise from both fans and celebrities for the singer’s exquisite taste.
“Timeless” was released earlier in 2023 and has been a critical and commercial success. The album spawned several hit singles, including “Unavailable,” “No Competition,” and “Na Money.” It has also surpassed 1 Billion streams across streaming platforms.