Following the release of his highly-anticipated new album ‘Catch Me If You Can’ last month, the ever-popular Afropop sensation Adekunle Gold releases a cinematic video for his single ‘MERCY’.
Mixing futuristic sci-fi cinematography with classic Nollywood aesthetics, the thrilling DK-directed video builds on the song’s themes of Adekunle Gold triumphantly celebrating his evolution into a fully-fledged, international Afropop superstar, taking control of his journey and not allowing anything to dim his light. The video also features a cameo from the legendary Nigerian Ghetto recording artist Baba Fryo whose popular 90s song ‘Dem Go Dey Pose’ is sampled on the track, which fuses energetic Afropop with tropical dancehall elements and slick electronic production courtesy of Blaise Beatz.
The single is taken from Adekunle Gold’s brand new album ‘Catch Me If You Can’ and features alongside new collaborations with an array of world-class talent including Ty Dolla $ign, Stefflon Don, Fatoumata Diawara and Fousheé and the hit singles ‘It Is What It Is’, ‘Sinner’ ft Lucky Daye and ‘High’ ft Davido.
Already taking the music world by storm with stellar production from the likes of Tay Iwar, Spax, Pheelz and Bigfish, the new album showcases more of Adekunle Gold’s signature, one of a kind combination of addictive melodies and razor-sharp lyricism that has earned him a legion of fans across the world and 100s of millions of global streams.
One of the most recognizable and exciting pioneers of the vibrant Afropop genre, currently dominating airwaves across the globe – mixing Afrobeat with Pop, Hip-Hop and R&B influences, Adekunle Gold is one of the most elegant and innovative artists to come out of Africa. With the arrival of his new album, fans can experience more of an insight into Adekunle Gold’s personality – stylish, timeless and ground-breaking.
Stream Adekunle Gold’s “Mercy” below: